Soy Sauce
FailThe top 5 brands take 97% of clicks, so Soy Sauce is a Fail.
- Flapen Score
- 40 / 100Ranks 190 of 272 Grocery niches · −6 vs the category median of 4640
- Market size
- $59K/yr91K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 13 sellers
Flapen Score
Soy Sauce against its category
The dotted line is the Grocery average. Past it, Soy Sauce is stronger. Inside it, weaker.
Market
The Soy Sauce market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Soy Sauce 91K times last year and spent an estimated $59K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $59Ka year
- Top search term
- صويا صوص25K searches a year
02 · Price
A sale here is worth $11.94.
Listings sell for $11.94 on average, from $4.17 to $23.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.94 that is $3K to $6K a year per listing.
- Average price
- $11.94under the $15 to $100 sweet spot
- Price range
- $4.17–$23.11
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.3%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #16 within Grocery. It carries 86 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 93%
- Out of stock, average day
- 1.7%
- Average rank
- #16in Grocery
- Average rating
- 4.55 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 86per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Soy Sauce products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Indofood Sweet Soy Sauce 140 Ml - Pack Of 1
- Price
- $4.17
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 6y ago

Indofood Mild Sweet Soy Sauce 340Ml(Pack of 1) V2200
- Price
- $10.17
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 6y ago

Maggi Soy Sauce 700 Ml - Pack Of 1
- Price
- $10.43
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 6y ago

Indofood Mild Sweet Soy Sauce 625ml (Pack of 1) V2200
- Price
- $16.28
- Rating
- 4.9/5
- Reviews
- 105
- Age
- 10y ago

Indofood Kecap Manis Sweet Soy Sauce 625Ml - Pack Of 1 V2200
- Price
- $16.17
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 10y ago
Trending
estimated 90-day click momentum
Indomie Sweet Soy Sauce 340ml
- Price
- $8.28
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 6y ago

SOZO Light Salt Soy Sauce- Low-Sodium Asian Sauce for Stir-Fry- Sushi- Fried Rice- Soups- Marinades- Dips & Light Cooking- 250ml
- Price
- $19.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Indofood Mild Sweet Soy Sauce 140Ml(Pack Of 1) V2200
- Price
- $4.37
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 6y ago

Indofood Mild Sweet Soy Sauce 340Ml(Pack of 1) V2200
- Price
- $10.17
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 6y ago

Makati Soy Sauce Classic 500 Ml
- Price
- $7.08
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 5y ago
Newest
by launch date
SOZO Light Salt Soy Sauce- Low-Sodium Asian Sauce for Stir-Fry- Sushi- Fried Rice- Soups- Marinades- Dips & Light Cooking- 250ml
- Price
- $19.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Yamamori Japanese Soy Sauce 1 Ltr
- Price
- $23.11
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 3y ago

Mehran Soy Sauce Bottle 270 ml
- Price
- $5.58
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 4y ago

Makati Soy Sauce Classic 500 Ml
- Price
- $7.08
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 5y ago

Makati Soy Sauce 750 Ml
- Price
- $9.35
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
13
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
1%
- Indofood59%
- Maggi14%
- Kikkoman12%
- Makati9%
- Yamamori2%
- Mehran2%
- Open — no brand owns it (1 brand, 1%)
Demand
Soy Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 2.5× · 9 of 12 months tracked
Search terms
Top Soy Sauce search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- صويا صوص25K/yr
- soy sauce21K/yr
- صويا21K/yr
- soya sauce9K/yr
- صويا صوص معتدل6K/yr
- صويا صوص حلوة6K/yr
- صلصة صويا5K/yr
Reviews and returns
What reviews say buyers love and hate about Soy Sauce
We read the reviews and the return reasons for every product selling here.
“New item”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soy Sauce questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






