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Ovaltine

Fail

The top 5 products take 100% of clicks, so Ovaltine is a Fail.

Flapen Score
36
36 / 100
Ranks 228 of 272 Grocery niches · −10 vs the category median of 46
Market size
$9K/yr16K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 6 sellers

Flapen Score

Ovaltine against its category

The dotted line is the Grocery average. Past it, Ovaltine is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ovaltine market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Ovaltine 16K times last year and spent an estimated $9K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
1.4%
Market size, estimated
$9Ka year
Top search term
ovaltine9K searches a year

02 · Price

A sale here is worth $38.29.

Listings sell for $38.29 on average, from $10.13 to $59.84. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 250 to 500 of them. At $38.29 that is $10K to $19K a year per listing.

Average price
$38.29inside the $15 to $100 sweet spot
Price range
$10.13–$59.84
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
1K–1K
Units per listing a year
250–500
Revenue per listing a year
$10K–$19K
Returns
0.7%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #573 within Grocery. It carries 405 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
60%
Out of stock, average day
1.9%
Average rank
#573in Grocery
Average rating
4.28 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
405per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ovaltine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 212%
  • Open — no brand owns it (0%)

Demand

Ovaltine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Ovaltine

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “الذوق العام”
100%of negative reviews mention “الجودة الشاملة”
0.7%of orders come back
“Not the usual quality”
A buyer, on “الجودة الشاملة”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Ovaltine questions

Answered from the same tracked data.