Oat Milk
FailThe top 5 brands take 97% of clicks, so Oat Milk is a Fail.
- Flapen Score
- 43 / 100Ranks 167 of 272 Grocery niches · −3 vs the category median of 4643
- Market size
- $40K/yr43K searches / yr
- 90-day growth
- +41.5%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 15 sellers
Flapen Score
Oat Milk against its category
The dotted line is the Grocery average. Past it, Oat Milk is stronger. Inside it, weaker.
Market
The Oat Milk market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Oat Milk 43K times last year and spent an estimated $40K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +41.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $40Ka year
- Top search term
- حليب شوفان15K searches a year
02 · Price
A sale here is worth $48.41.
Listings sell for $48.41 on average, from $7.49 to $265.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $48.41 that is $5K to $12K a year per listing.
- Average price
- $48.41inside the $15 to $100 sweet spot
- Price range
- $7.49–$265.65
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 0.1%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #29 within Grocery. It carries 1,633 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 83%
- Out of stock, average day
- 14.0%
- Average rank
- #29in Grocery
- Average rating
- 4.31 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 1,633per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Oat Milk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
15
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Brand 133%
- Brand 227%
- Brand 317%
- Brand 412%
- Brand 57%
- Brand 63%
- Open — no brand owns it (0%)
Demand
Oat Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9× · 10 of 12 months tracked
Search terms
Top Oat Milk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- حليب شوفان15K/yr
- oat milk16K/yr
- حليب الشوفان7K/yr
- oatly5K/yr
Reviews and returns
What reviews say buyers love and hate about Oat Milk
We read the reviews and the return reasons for every product selling here.
“Taste not nice”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oat Milk questions
Answered from the same tracked data.






