Oat Milk
FailThe top 5 brands take 97% of clicks, so Oat Milk is a Fail.
- Flapen Score
- 43 / 100Ranks 167 of 272 Grocery niches · −3 vs the category median of 4643
- Market size
- $40K/yr43K searches / yr
- 90-day growth
- +41.5%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 15 sellers
Flapen Score
Oat Milk against its category
The dotted line is the Grocery average. Past it, Oat Milk is stronger. Inside it, weaker.
Market
The Oat Milk market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Oat Milk 43K times last year and spent an estimated $40K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +41.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $40Ka year
- Top search term
- حليب شوفان15K searches a year
02 · Price
A sale here is worth $48.41.
Listings sell for $48.41 on average, from $7.49 to $265.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $48.41 that is $5K to $12K a year per listing.
- Average price
- $48.41inside the $15 to $100 sweet spot
- Price range
- $7.49–$265.65
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 0.1%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #29 within Grocery. It carries 1,633 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 83%
- Out of stock, average day
- 14.0%
- Average rank
- #29in Grocery
- Average rating
- 4.31 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 1,633per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Oat Milk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oatly! The Original Barista Edition Oat Drink 1L
- Price
- $48.32
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 3y ago

Alpro - Oat Drink Barista 1 L
- Price
- $12.60
- Rating
- 4.3/5
- Reviews
- 1,619
- Age
- 2y ago

Nada Organic Oat Drink Unsweetened 1 L
- Price
- $10.03
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Saudia Oat Drink 1 Ltr Beige
- Price
- $7.49
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 4y ago

Nada Organic Oat Barista Drink 1 L
- Price
- $11.20
- Rating
- 3.5/5
- Reviews
- 16
- Age
- 1y ago
Trending
estimated 90-day click momentum
Oatly! The Original Barista Edition Oat Drink 1L
- Price
- $48.32
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 3y ago

Nada Organic Oat Drink Unsweetened 1 L
- Price
- $10.03
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Alpro Barista Oatmeal Drink Vegan Dairy Free Gluten Free Lactose Free Great Addition to Any Coffee 1 Litre
- Price
- $12.13
- Rating
- 4.3/5
- Reviews
- 1,619
- Age
- 5y ago

Nada Organic Oat Barista Drink 1 L
- Price
- $11.20
- Rating
- 3.5/5
- Reviews
- 16
- Age
- 1y ago

Alpro Unsweetened Oat Drink 100% Vegan Gluten Free Dairy Free Sugars & Sweeteners Free Vegan Friendly Naturally Lactose Free High in Fiber 1L
- Price
- $11.52
- Rating
- 4.3/5
- Reviews
- 4,145
- Age
- 7y ago
Newest
by launch date
Nada Organic Oat Drink Unsweetened 1 L
- Price
- $10.03
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Nada Organic Oat Barista Drink 1 L
- Price
- $11.20
- Rating
- 3.5/5
- Reviews
- 16
- Age
- 1y ago

OAT MILK (BARISTA) OATLY (CARTOON OF 6 PACKS)
- Price
- $265.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Alpro Oat Drink Unsweetened 8 x 1L- Packaging may vary
- Price
- $91.61
- Rating
- 4.6/5
- Reviews
- 1,979
- Age
- 2y ago

Saudia Almond Drink 1 Liter
- Price
- $8.73
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
15
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Alpro33%
- Oatly27%
- NADA17%
- Saudia12%
- Nada7%
- YABANEEZ3%
- Open — no brand owns it (0%)
Demand
Oat Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9× · 10 of 12 months tracked
Search terms
Top Oat Milk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- حليب شوفان15K/yr
- oat milk16K/yr
- حليب الشوفان7K/yr
- oatly5K/yr
Reviews and returns
What reviews say buyers love and hate about Oat Milk
We read the reviews and the return reasons for every product selling here.
“Taste not nice”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oat Milk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






