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Oat Milk

Fail

The top 5 brands take 97% of clicks, so Oat Milk is a Fail.

Flapen Score
43
43 / 100
Ranks 167 of 272 Grocery niches · −3 vs the category median of 46
Market size
$40K/yr43K searches / yr
90-day growth
+41.5%search demand this quarter
Competition
81%top-5 click share · 6 brands · 15 sellers

Flapen Score

Oat Milk against its category

The dotted line is the Grocery average. Past it, Oat Milk is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oat Milk market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Oat Milk 43K times last year and spent an estimated $40K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+41.5%
Conversion, latest week
1.9%
Market size, estimated
$40Ka year
Top search term
حليب شوفان15K searches a year

02 · Price

A sale here is worth $48.41.

Listings sell for $48.41 on average, from $7.49 to $265.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $48.41 that is $5K to $12K a year per listing.

Average price
$48.41inside the $15 to $100 sweet spot
Price range
$7.49–$265.65
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
0.1%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #29 within Grocery. It carries 1,633 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
83%
Out of stock, average day
14.0%
Average rank
#29in Grocery
Average rating
4.31 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
1,633per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Oat Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

15

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 133%
  • Brand 227%
  • Brand 317%
  • Brand 412%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Oat Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

Search terms

Top Oat Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • حليب شوفان15K/yr
  • oat milk16K/yr
  • حليب الشوفان7K/yr
  • oatly5K/yr

Reviews and returns

What reviews say buyers love and hate about Oat Milk

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “الذوق العام”
100%of negative reviews mention “الذوق العام”
0.1%of orders come back
“Taste not nice”
A buyer, on “الذوق العام”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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Best Flapen score

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FAQ

Common Oat Milk questions

Answered from the same tracked data.