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Nestle

Fail

Prices span $3.20–$11.23, mostly outside the sweet spot, so Nestle is a Fail.

Flapen Score
35
35 / 100
Ranks 236 of 272 Grocery niches · −11 vs the category median of 46
Market size
$104K/yr217K searches / yr
90-day growth
-43.3%search demand this quarter
Competition
72%top-5 click share · 7 brands · 13 sellers

Flapen Score

Nestle against its category

The dotted line is the Grocery average. Past it, Nestle is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nestle market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Nestle 217K times last year and spent an estimated $104K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-43.3%
Conversion, latest week
6.5%
Market size, estimated
$104Ka year
Peak month
February4.1× the quietest month
Top search term
حليب مكثف61K searches a year

02 · Price

A sale here is worth $7.38.

Listings sell for $7.38 on average, from $3.20 to $11.23. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $7.38 that is $9K to $11K a year per listing.

Average price
$7.38under the $15 to $100 sweet spot
Price range
$3.20–$11.23
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$9K–$11K
Returns
0.2%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #36 within Grocery. It carries 521 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
93%
Out of stock, average day
7.7%
Average rank
#36in Grocery
Average rating
4.49 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
521per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Nestle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$10K$21K$31K$42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

13

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

3%

  • Nestle47%
  • Luna26%
  • Haley12%
  • Nestlé Pure Life5%
  • Nestle UAE LLC4%
  • Almarai3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Nestle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 4.1×

Search terms

Top Nestle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • حليب مكثف61K/yr
  • نستله43K/yr
  • condensed milk24K/yr
  • حليب مكثف محلى22K/yr
  • نستله حليب مكثف19K/yr
  • nestle16K/yr
  • حليب نستله7K/yr
  • نستلة6K/yr
  • حليب محلى6K/yr
  • حليب مركز4K/yr

Reviews and returns

What reviews say buyers love and hate about Nestle

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “الذوق العام”
0.2%of orders come back
“Some bottle arrived with different tastes”
A buyer, on “الذوق العام”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Nestle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data