Nestle
FailPrices span $3.20–$11.23, mostly outside the sweet spot, so Nestle is a Fail.
- Flapen Score
- 35 / 100Ranks 236 of 272 Grocery niches · −11 vs the category median of 4635
- Market size
- $104K/yr217K searches / yr
- 90-day growth
- -43.3%search demand this quarter
- Competition
- 72%top-5 click share · 7 brands · 13 sellers
Flapen Score
Nestle against its category
The dotted line is the Grocery average. Past it, Nestle is stronger. Inside it, weaker.
Market
The Nestle market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Nestle 217K times last year and spent an estimated $104K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- -43.3%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $104Ka year
- Peak month
- February4.1× the quietest month
- Top search term
- حليب مكثف61K searches a year
02 · Price
A sale here is worth $7.38.
Listings sell for $7.38 on average, from $3.20 to $11.23. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $7.38 that is $9K to $11K a year per listing.
- Average price
- $7.38under the $15 to $100 sweet spot
- Price range
- $3.20–$11.23
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $9K–$11K
- Returns
- 0.2%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #36 within Grocery. It carries 521 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 93%
- Out of stock, average day
- 7.7%
- Average rank
- #36in Grocery
- Average rating
- 4.49 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 521per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Nestle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nestlé Sweetened Condensed Milk 370 g
- Price
- $6.21
- Rating
- 4.7/5
- Reviews
- 1,486
- Age
- 3y ago

Luna Sweetened Condensed Milk 2 x 370 g
- Price
- $8.17
- Rating
- 4.8/5
- Reviews
- 85
- Age
- 1y ago

Haley Condensed Milk 397G
- Price
- $5.32
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 1y ago

Luna Condensed Milk Tin 370g - Pack of 1
- Price
- $5.09
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 6y ago

Nestle Sweetened Condensed Milk 450 gm
- Price
- $11.22
- Rating
- 4.7/5
- Reviews
- 1,486
- Age
- 7y ago
Trending
estimated 90-day click momentum
Nestle Sweetened Condensed Milk Tube 170g
- Price
- $5.86
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 9mo ago

Haley Condensed Milk 397G
- Price
- $5.32
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 1y ago

Luna Sweetened Condensed Milk 2 x 370 g
- Price
- $8.17
- Rating
- 4.8/5
- Reviews
- 85
- Age
- 1y ago

Nestlé Sweetened Condensed Milk 370 g
- Price
- $6.21
- Rating
- 4.7/5
- Reviews
- 1,486
- Age
- 3y ago

Nestle Pure Life Bottled Still Drinking Water - 40 X 330 Ml
- Price
- $11.23
- Rating
- 4.3/5
- Reviews
- 1,482
- Age
- 4y ago
Newest
by launch date
Nestle Sweetened Condensed Milk Tube 170g
- Price
- $5.86
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 9mo ago

Luna Sweetened Condensed Milk 2 x 370 g
- Price
- $8.17
- Rating
- 4.8/5
- Reviews
- 85
- Age
- 1y ago

Haley Condensed Milk 397G
- Price
- $5.32
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 1y ago

Nestlé Sweetened Condensed Milk 370 g
- Price
- $6.21
- Rating
- 4.7/5
- Reviews
- 1,486
- Age
- 3y ago

Nestlé Pure Life Bottled Still Drinking Water - 12 X 1.5 Ltr
- Price
- $9.41
- Rating
- 4.3/5
- Reviews
- 1,589
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
13
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
3%
- Nestle47%
- Luna26%
- Haley12%
- Nestlé Pure Life5%
- Nestle UAE LLC4%
- Almarai3%
- Open — no brand owns it (1 brand, 3%)
Demand
Nestle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 4.1×
Search terms
Top Nestle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- حليب مكثف61K/yr
- نستله43K/yr
- condensed milk24K/yr
- حليب مكثف محلى22K/yr
- نستله حليب مكثف19K/yr
- nestle16K/yr
- حليب نستله7K/yr
- نستلة6K/yr
- حليب محلى6K/yr
- حليب مركز4K/yr
Reviews and returns
What reviews say buyers love and hate about Nestle
We read the reviews and the return reasons for every product selling here.
“Some bottle arrived with different tastes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nestle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






