Nature Valley
FailThe top 5 brands take 100% of clicks, so Nature Valley is a Fail.
- Flapen Score
- 39 / 100Ranks 202 of 272 Grocery niches · −7 vs the category median of 4639
- Market size
- $15K/yr28K searches / yr
- 90-day growth
- +22.1%search demand this quarter
- Competition
- 69%top-5 click share · 2 brands · 9 sellers
Flapen Score
Nature Valley against its category
The dotted line is the Grocery average. Past it, Nature Valley is stronger. Inside it, weaker.
Market
The Nature Valley market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Nature Valley 28K times last year and spent an estimated $15K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +22.1%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $15Ka year
- Top search term
- nature valley23K searches a year
02 · Price
A sale here is worth $12.26.
Listings sell for $12.26 on average, from $1.31 to $18.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.26 that is $3K to $6K a year per listing.
- Average price
- $12.26under the $15 to $100 sweet spot
- Price range
- $1.31–$18.64
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.3%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #31 within Grocery. It carries 159 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #31in Grocery
- Average rating
- 4.54 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 159per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Nature Valley products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nature Valley GRANOLA BARS OATS AND HONEY - 5x42GM
- Price
- $9.90
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 3y ago

Nature Valley Granola Bar CRUNCHY OATS&CHOCOLATE - 5X42G
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 2y ago

Nature Valley Protein Peanut & Chocolate 160 gm
- Price
- $14.77
- Rating
- 4.4/5
- Reviews
- 203
- Age
- 5y ago

Nature Valley Protein Salted Caramel & Nut 160 Gm
- Price
- $14.43
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 5y ago

Nature Valley Dark Chocolate Granola Bars 20 x 21 g Multicolour
- Price
- $18.33
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 3y ago
Trending
estimated 90-day click momentum
Nature Valley Granola Bar 1 Box X 5 Double Bars Oats & Maple Syrup 100% Natural Whole Grain Oats No Artificial Colors Flavors And Preservatives Brown
- Price
- $11.39
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 2y ago

Nature Valley Oats & Berries Crunchy & More Granola -10 Bars
- Price
- $11.12
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 11y ago

Nature Valley Crunchy Choco Chips 5x42g
- Price
- $12.06
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Nature Valley Oats & Honey Granola Bars 20 x 21 g Multicolour
- Price
- $18.64
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 3y ago

Nature Valley Granola Bar CRUNCHY OATS&CHOCOLATE - 5X42G
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 2y ago
Newest
by launch date
Nature Valley Crunchy Choco Chips 5x42g
- Price
- $12.06
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Nature Valley Crunchy Dipped Milk Chocolate 20g 8 bars
- Price
- $12.62
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 2y ago

Nature Valley Granola Bar CRUNCHY OATS&CHOCOLATE - 5X42G
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 2y ago

Nature Valley Granola Bar 1 Box X 5 Double Bars Oats & Maple Syrup 100% Natural Whole Grain Oats No Artificial Colors Flavors And Preservatives Brown
- Price
- $11.39
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 2y ago

NATURE VALLEY Granola Bar 1 Box X 5 Double Bars Oats & Chocolate 100% Natural Whole Grain Oats No Artificial Colors Flavors And Preservatives
- Price
- $1.31
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- Nature Valley56%
- NATURE VALLEY44%
- Open — no brand owns it (0%)
Demand
Nature Valley search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Nature Valley
We read the reviews and the return reasons for every product selling here.
“Taste OK, But Too Much Sugar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nature Valley questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






