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Nature Valley

Fail

The top 5 brands take 100% of clicks, so Nature Valley is a Fail.

Flapen Score
39
39 / 100
Ranks 202 of 272 Grocery niches · −7 vs the category median of 46
Market size
$15K/yr28K searches / yr
90-day growth
+22.1%search demand this quarter
Competition
69%top-5 click share · 2 brands · 9 sellers

Flapen Score

Nature Valley against its category

The dotted line is the Grocery average. Past it, Nature Valley is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nature Valley market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Nature Valley 28K times last year and spent an estimated $15K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+22.1%
Conversion, latest week
4.3%
Market size, estimated
$15Ka year
Top search term
nature valley23K searches a year

02 · Price

A sale here is worth $12.26.

Listings sell for $12.26 on average, from $1.31 to $18.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.26 that is $3K to $6K a year per listing.

Average price
$12.26under the $15 to $100 sweet spot
Price range
$1.31–$18.64
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.3%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #31 within Grocery. It carries 159 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#31in Grocery
Average rating
4.54 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
159per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Nature Valley products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Nature Valley56%
  • NATURE VALLEY44%
  • Open — no brand owns it (0%)

Demand

Nature Valley search demand

Weekly searches over the year. Pick a range.

600400Spike '26Prime Day '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Nature Valley

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “الذوق العام”
33%of negative reviews mention “حلاوة”
0.3%of orders come back
“Taste OK, But Too Much Sugar”
A buyer, on “حلاوة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Nature Valley questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data