decaf coffee
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$47.70avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great390.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.60–$211.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$122K$122K/yr · 89K searches
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, decaf coffee is a $122K/yr Amazon Saudi Arabia market (89K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
decaf coffee market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $143K–$191K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 45%
- Out of stock
- 14.4%
- Avg brand age
- 53 months
- Avg seller age
- 71 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
19
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Nescafe45%
- illy24%
- Nestle Nescafe8%
- dr.CAFE8%
- Cofique7%
- Silverskin Coffee Roasters5%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top decaf coffee search terms
- decaf coffee30K/yr
- قهوة ديكاف12K/yr
- ديكاف9K/yr
- قهوة بدون كافيين10K/yr
- decaf8K/yr
- نسكافيه ديكاف6K/yr
- قهوة منزوعة الكافيين10K/yr
- nescafe decaf4K/yr
Top decaf coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nescafe Gold Decaf Instant Coffee Jar 95g
Nescafe$29.364.4★878 rev
illy Grounded Coffee Beans - Decaffeinated 250 gms
illy$35.674.2★571 rev
NESCAFE REDMUG DecafStick (50x1.8g)
Nestle Nescafe$40.370.0★0 rev
dr.CAFE Coffee Decaf Columbian Specialty Coffee Beans Arabica 100% 250 Gram
dr.CAFE$43.173.4★35 rev
illy Coffee Beans - Decaffeinated 250 gms
illy$33.954.2★2,038 rev
Newest
by launch dateNESCAFE REDMUG DecafStick (50x1.8g)
Nestle Nescafe$40.370 rev
NESCAFÉ Cappuccino Decaf Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1
Nescafe$13.86318 rev
Cofique Decaf Coffee 5 Cofique Coffee Bags 7g Per Bag Easy To Prepare 100% Arabica Coffee Balanced Flavor With A Calming Immersion
Cofique$10.6028 rev
Starbucks Decaf Espresso Roast by Nespresso Capsules 57g
Starbucks$22.82117 rev
Silverskin Coffee Roasters Specialty DECAF Coffee from Colombia Whole Beans for Filter & Espresso 250g
Silverskin Coffee Roasters$41.5432 rev
Trending
90-day click momentumNESCAFE REDMUG DecafStick (50x1.8g)
Nestle Nescafe$40.370.0★
NESCAFÉ Cappuccino Decaf Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1
Nescafe$13.864.6★
Silverskin Coffee Roasters Specialty DECAF Coffee from Colombia Whole Beans for Filter & Espresso 250g
Silverskin Coffee Roasters$41.543.9★
Starbucks Decaf Espresso Roast by Nespresso Capsules 57g
Starbucks$22.824.2★
Cofique Decaf Coffee 5 Cofique Coffee Bags 7g Per Bag Easy To Prepare 100% Arabica Coffee Balanced Flavor With A Calming Immersion
Cofique$10.604.0★
What buyers say about decaf coffee
What buyers praise and complain about, mined from review topics.What buyers love
“It tastes really good”
“As expected”
“Nice taste and smell”
What buyers complain about
“roasted too much”
“roasted too much”
Common questions
- Is decaf coffee profitable to sell on Amazon Saudi Arabia?
- The niche generates $122K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the decaf coffee niche?
- 7 brands and 19 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in decaf coffee?
- Top complaints mined from reviews: محترق/محمص/مخبوز أكثر من اللازم, تعليمات الطبخ. The return rate is 0.3%.
- When does demand for decaf coffee peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the decaf coffee niche?
- Listings span $10.60–$211.28; the average listing price is $47.70 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.