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dark chocolate
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great312.16avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.56avg listing price — sweet spot $15–$100
Price range
Great$3.07–$101.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$107K$107K/yr · 273K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand