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Crackers

Fail

Prices span $2.41–$10.43, mostly outside the sweet spot, so Crackers is a Fail.

Flapen Score
44
44 / 100
Ranks 157 of 272 Grocery niches · −2 vs the category median of 46
Market size
$40K/yr84K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
76%top-5 click share · 9 brands · 11 sellers

Flapen Score

Crackers against its category

The dotted line is the Grocery average. Past it, Crackers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crackers market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Crackers 84K times last year and spent an estimated $40K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
6.8%
Market size, estimated
$40Ka year
Top search term
بسكوت مالح18K searches a year

02 · Price

A sale here is worth $6.96.

Listings sell for $6.96 on average, from $2.41 to $10.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $6.96 that is $5K to $7K a year per listing.

Average price
$6.96under the $15 to $100 sweet spot
Price range
$2.41–$10.43
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$5K–$7K
Returns
0.2%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #19 within Grocery. It carries 455 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#19in Grocery
Average rating
4.31 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
455per listing
Listings tracked
12

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Crackers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

11

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

8%

  • Mondelez International38%
  • RITZ33%
  • Gullon8%
  • ÜLKER5%
  • Borgat5%
  • TEA SHOP3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Crackers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.1× · 10 of 12 months tracked

Search terms

Top Crackers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • بسكوت مالح18K/yr
  • مقرمشات16K/yr
  • crackers15K/yr
  • ritz biscuits8K/yr
  • ritz10K/yr
  • ريتز7K/yr
  • كراكرز6K/yr
  • مقرمشات صحية5K/yr

Reviews and returns

What reviews say buyers love and hate about Crackers

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “نكهة”
50%of negative reviews mention “الذوق العام”
0.2%of orders come back
“I did not like the taste”
A buyer, on “الذوق العام”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Crackers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data