63
chocolate
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.15avg listing price — sweet spot $15–$100
Review moat
Great450.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$1.59–$117.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$766K$766K/yr · 2.3M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.0%90-day search growth — must beat 0% to launch