brown rice
Worth a lookShows a thin review moat (28 avg reviews), but a small market ($30K/yr) keeps it on the watch list.
Review moat
Incredible28.14avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$23.12avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$6.67–$37.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$30K$30K/yr · 35K searches
According to Flapen's Amazon Saudi Arabia niche tracking, brown rice is a $30K/yr Amazon Saudi Arabia market (35K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
brown rice market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $35K–$46K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 2.7%
- Avg brand age
- 46 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
12
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
13%
- Muhaidib22%
- Natureland21%
- Organic Tattva16%
- Charminar14%
- Taj Al Hind7%
- Markal7%
- Open — no brand owns it (4 brands, 13%)
Demand
Weekly Amazon search volume, last 33 weeks — +18.9% search growth over the last 90 days.Top brown rice search terms
- brown rice24K/yr
- رز بني7K/yr
- ارز بني4K/yr
Top brown rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Punjabi Almuhaidib Indian Brown Basmati Rice - 2Kg
Muhaidib$19.394.4★135 rev

Organic Brown Basmati Rice 1kg
Organic Tattva$15.403.9★17 rev

Charminar First Grade Indian Long Grain Brown Basmati Rice 2 kg
Charminar$16.003.0★9 rev

Natureland Jasmine Brown Rice 1 Kg
Natureland$29.904.4★22 rev

Taj Al Hind First Grade Indian Brown Long Grain Basmati Rice Plastic Jar 2 kg
Taj Al Hind$21.273.9★5 rev
Newest
by launch date
Alishaan Brown Basmati Rice Indian Long Grain Whole Grain 1 Kg Gluten Free High Fibre Zero Cholesterol
Alishaan$9.450 rev

Charminar First Grade Indian Long Grain Brown Basmati Rice 2 kg
Charminar$16.009 rev

Taj Al Hind First Grade Indian Brown Long Grain Basmati Rice Plastic Jar 2 kg
Taj Al Hind$21.275 rev

Organic Brown Basmati Rice 1kg
Organic Tattva$15.4017 rev

Organic Land Organic Brown Short Grain Rice 1 kg Multicolour
Organic Land$30.6615 rev
Trending
90-day click momentum
Alishaan Brown Basmati Rice Indian Long Grain Whole Grain 1 Kg Gluten Free High Fibre Zero Cholesterol
Alishaan$9.450.0★

Organic Brown Basmati Rice 1kg
Organic Tattva$15.403.9★

Taj Al Hind First Grade Indian Brown Long Grain Basmati Rice Plastic Jar 2 kg
Taj Al Hind$21.273.9★

Natureland Jasmine Brown Rice Sprouted 1 Kg
Natureland$33.884.8★

Natureland Jasmine Red Rice 1 Kg Brown
Natureland$33.554.2★
Common questions
- Is brown rice profitable to sell on Amazon Saudi Arabia?
- The niche generates $30K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the brown rice niche?
- 10 brands and 12 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.
- What does it cost to enter the brown rice niche?
- Listings span $6.67–$37.61; the average listing price is $23.12 (sweet spot $15–$100). The average incumbent carries 28 reviews — the moat a new listing must climb.