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Brown Rice

Maybe

The average product has only 28 reviews. But shoppers spend an estimated $30K a year here, so Brown Rice is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 272 Grocery niches · +6 vs the category median of 46
Market size
$30K/yr35K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
71%top-5 click share · 10 brands · 12 sellers

Flapen Score

Brown Rice against its category

The dotted line is the Grocery average. Past it, Brown Rice is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Rice market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Brown Rice 35K times last year and spent an estimated $30K. The top 5 brands take 80% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
3.7%
Market size, estimated
$30Ka year
Top search term
brown rice24K searches a year

02 · Price

A sale here is worth $23.12.

Listings sell for $23.12 on average, from $6.67 to $37.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.12 that is $0 to $2K a year per listing.

Average price
$23.12inside the $15 to $100 sweet spot
Price range
$6.67–$37.61
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #137 within Grocery. It carries 28 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#137in Grocery
Average rating
4.18 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
28per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Brown Rice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$9K$12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

12

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

13%

  • Muhaidib22%
  • Natureland21%
  • Organic Tattva16%
  • Charminar14%
  • Taj Al Hind7%
  • Markal7%
  • Open — no brand owns it (4 brands, 13%)

Demand

Brown Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26Prime Day '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Brown Rice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brown rice24K/yr
  • رز بني7K/yr
  • ارز بني4K/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Brown Rice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data