Baby Food
FailShoppers spend an estimated $19K a year here, so Baby Food is a Fail.
- Flapen Score
- 40 / 100Ranks 190 of 272 Grocery niches · −6 vs the category median of 4640
- Market size
- $19K/yr38K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 13 sellers
Flapen Score
Baby Food against its category
The dotted line is the Grocery average. Past it, Baby Food is stronger. Inside it, weaker.
Market
The Baby Food market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Baby Food 38K times last year and spent an estimated $19K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $19Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- بسكوت اطفال24K searches a year
02 · Price
A sale here is worth $10.29.
Listings sell for $10.29 on average, from $5.24 to $17.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $10.29 that is $1K to $3K a year per listing.
- Average price
- $10.29under the $15 to $100 sweet spot
- Price range
- $5.24–$17.73
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.3%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #135 within Grocery. It carries 152 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #135in Grocery
- Average rating
- 4.28 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 152per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Baby Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HB BISCUITS 180G
- Price
- $17.73
- Rating
- 4.4/5
- Reviews
- 465
- Age
- 7y ago

Bibena Original Flavour Baby Biscuits 120 g
- Price
- $14.54
- Rating
- 3.9/5
- Reviews
- 25
- Age
- 3y ago

Gullon ZERO No Added Sugar WHOLE GRAINS BREAKFAST Biscuits 216G
- Price
- $9.64
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 3y ago

GULLON CRACKERS MINI FISH-SHAPES 350g
- Price
- $7.55
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 3y ago

GULLON CUOCUOR DI CEREALE OATS W/GRAINS FRUTTA SNACK 240G
- Price
- $8.30
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 3y ago
Trending
estimated 90-day click momentum
Natureland Fruity Oat Biscuits 200G - Pack Of 1
- Price
- $13.95
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 5y ago

Bibena Baby Biscuits Apple from 6 months 120g
- Price
- $16.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Bibena Original Flavour Baby Biscuits 120 g
- Price
- $14.54
- Rating
- 3.9/5
- Reviews
- 25
- Age
- 3y ago

GULLON CUOCUOR DI CEREALE OATS W/GRAINS FRUTTA SNACK 240G
- Price
- $8.30
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 3y ago

Yumearth Organic Fruit Snacks 50G - Pack Of 1
- Price
- $5.24
- Rating
- 4.2/5
- Reviews
- 234
- Age
- 5y ago
Newest
by launch date
Bibena Baby Biscuits Apple from 6 months 120g
- Price
- $16.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Gullon ZERO No Added Sugar WHOLE GRAINS BREAKFAST Biscuits 216G
- Price
- $9.64
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 3y ago

GULLON Chocolate Biscuits Wit COCOA Filling 200G
- Price
- $6.61
- Rating
- 4.5/5
- Reviews
- 359
- Age
- 3y ago

GULLON CUOCUOR DI CEREALE OATS W/GRAINS FRUTTA SNACK 240G
- Price
- $8.30
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 3y ago

GULLON LADY FINGER BISCUITS 200G
- Price
- $8.07
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
13
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
2%
- Gullon33%
- Hero Baby33%
- Bibena22%
- YumEarth5%
- Florbú3%
- Barni3%
- Open — no brand owns it (1 brand, 2%)
Demand
Baby Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Baby Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- بسكوت اطفال24K/yr
- بسكويت اطفال7K/yr
- hey baby8K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Food
We read the reviews and the return reasons for every product selling here.
“Full of sugar; unhealthy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






