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Womens Dresses

Fail

An estimated 14.5% of orders come back, so Womens Dresses is a Fail.

Flapen Score
48
48 / 100
Top 39% of 115 Fashion niches · +3 vs the category median of 45
Market size
$122K/yr2.3M searches / yr
90-day growth
-19.4%search demand this quarter
Competition
11%top-5 click share · 58 brands · 147 sellers

Flapen Score

Womens Dresses against its category

The dotted line is the Fashion average. Past it, Womens Dresses is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Dresses market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Womens Dresses 2.3M times last year and spent an estimated $122K. The top 5 brands take 37% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
0.1%
Market size, estimated
$122Ka year
Peak month
March1.9× the quietest month
Top search term
dress393K searches a year

02 · Price

A sale here is worth $103.87.

Listings sell for $103.87 on average, from $9.23 to $937.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $103.87 that is $0 to $10K a year per listing.

Average price
$103.87above the $15 to $100 sweet spot
Price range
$9.23–$937.98
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
14.5%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #152 within Fashion. It carries 887 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
87%
Out of stock, average day
7.5%
Average rank
#152in Fashion
Average rating
3.82 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
887per listing
Listings tracked
212

04 · Newcomers

0 of last year's 54 launches cleared the first-year sales bar.

54 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
54
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Womens Dresses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

58 rising

Sellers

147

Top-5 brand share

37%

Top 20: 78%

Top-5 click share

11%

Top 20: 29%

Open market

59%

  • Brand 113%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Womens Dresses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Womens Dresses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dress393K/yr
  • فستان263K/yr
  • فساتين سهره144K/yr
  • فستان نسائي152K/yr
  • dress for women103K/yr
  • فستان سهره184K/yr
  • فساتين نسائية86K/yr
  • فستان نسائي سهرة51K/yr
  • womens dresses368K/yr
  • فساتين145K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Dresses

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الحجم الكلي”
50%of negative reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
14.5%of orders come back
“Not same in the picture”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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FAQ

Common Womens Dresses questions

Answered from the same tracked data.