umbrella
Worth a lookShows demand growing +135.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+135.7%90-day search growth — must beat 0% to launch
Avg price
Great$54.15avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Okay$214K$214K/yr · 233K searches
Review moat
Okay2,976.36avg incumbent reviews — the moat a new listing must climb
Price range
Okay$0.63–$326.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Saudi Arabia niche tracking, umbrella is a $214K/yr Amazon Saudi Arabia market (233K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
umbrella market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $217K–$271K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 75%
- Out of stock
- 14.7%
- Avg brand age
- 40 months
- Avg seller age
- 52 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
58
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
35%
Top 20: 69%
Open market
22%
- GoodTool18%
- Baytion18%
- ZOMAKE16%
- MarlaMall11%
- Generic10%
- CUBY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +135.7% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 3.4×
Top umbrella search terms
- umbrella68K/yr
- مظلة شمسية20K/yr
- مظلة39K/yr
- umbrella uv protection7K/yr
- مظلة مطر36K/yr
- مظله11K/yr
- uv umbrella5K/yr
- مضله6K/yr
- مظلات5K/yr
- مظله مطر9K/yr
Top umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baytion Auto Folding Umbrella UV Umbrella with UPF50+ 12-Rib Frame for Wind Resistance Waterproof Mini Travel Folding Umbrella for Rain and Sun Protection (Blue)
Baytion$35.964.0★197 rev
GoodTool Portable 8-Fold Travel Umbrella UV Resistant Folding Umbrella UPF 50+ Sun & Rain Protection Lightweight Pocket Umbrella with Storage Box for Daily Use & Travel (navy blue)
GoodTool$26.323.6★19 rev
Mini Umbrella for Travel Small Umbrella for Purse with Case for Sun and Rain Sun Umbrella with UPF 50+ UV Protection Lightweight & Compact Umbrella for Women Men Kids (Black)
MarlaMall$32.383.8★106 rev
GoodTool Portable Folding Umbrella Lightweight Travel Umbrella Parasol Suitable For Men And Women Suitable For Daily Sun And Rain Protection (Pure black)
GoodTool$25.673.3★10 rev
ZOMAKE Travel Umbrella for Rain Windproof Auto Open Umbrellas Compact Folding Portable for Men Women Seniors Reinforced Frame Quick Dry (10 Ribs) (Black)
ZOMAKE$67.854.3★2,018 rev
Newest
by launch date
Mini Umbrella Small Umbrella for Purse & Travle with Case; for Sun and Rain Sun Umbrella with UPF 50+ UV Protection Lightweight & Compact Umbrella for Women Men Kids
HJQYQ$24.612 rev
GoodTool Portable 8-Fold Travel Umbrella UV Resistant Folding Umbrella UPF 50+ Sun & Rain Protection Lightweight Pocket Umbrella with Storage Box for Daily Use & Travel (navy blue)
GoodTool$26.3219 rev
GoodTool Portable 8-Fold Travel Umbrella UV Resistant Folding Umbrella UPF 50+ Sun & Rain Protection Lightweight Pocket Umbrella with Storage Box for Daily Use & Travel (dark green)
GoodTool$26.0819 rev
GoodTool Portable Folding Umbrella Lightweight Travel Umbrella Parasol Suitable For Men And Women Suitable For Daily Sun And Rain Protection (Pure black)
GoodTool$25.6710 rev
Compact Travel Umbrella - 7.5 in Folded Lightweight Pocket Size with Case Pink
Generic$6.10706 rev
Trending
90-day click momentumMini Umbrella Small Umbrella for Purse & Travle with Case; for Sun and Rain Sun Umbrella with UPF 50+ UV Protection Lightweight & Compact Umbrella for Women Men Kids
HJQYQ$24.614.0★
Compact Travel Umbrella - 7.5 in Folded Lightweight Pocket Size with Case Pink
Generic$6.104.2★
Windproof Automatic Folding Travel Umbrella with Hook Handle - Compact and Portable for Outdoor Activities
Generic$5.924.4★
GoodTool Portable 8-Fold Travel Umbrella UV Resistant Folding Umbrella UPF 50+ Sun & Rain Protection Lightweight Pocket Umbrella with Storage Box for Daily Use & Travel (dark green)
GoodTool$26.083.6★
G4Free 72 Inch Automatic Open Golf Umbrella Extra Large Oversize Double Canopy Vented Windproof Waterproof Stick Umbrellas (Navy Blue)
G4Free$85.364.6★
What buyers say about umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Durable and nice”
“Value for money”
“Its compact and lightweight, easy to carry in a bag or car, and the automatic open/close works smoothly most of the time”
“winter with one button you can expand on it”
“the inner black color which absorbed any UV that could be reflected to your face is pretty amazing”
“It felt good and sturdy,”
“And I love that its small”
“Does the job”
“Very handy to carry around here in Madinah with the intense heat”
What buyers complain about
“Too big”
“now it doesn't work anymore”
“not durable”
“Also the Velcro strap that goes around to tie it together seems like its going to rip off very soon”
“material is cheap”
“seem like theyd break very easily”
Top return reasons
Common questions
- Is umbrella profitable to sell on Amazon Saudi Arabia?
- The niche generates $214K/yr across 55 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +135.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the umbrella niche?
- 22 brands and 58 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in umbrella?
- Top complaints mined from reviews: الحجم الكلي, الوظيفة - بشكل عام, متانة. The return rate is 3.0%.
- When does demand for umbrella peak?
- Demand peaks in Jul–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the umbrella niche?
- Listings span $0.63–$326.56; the average listing price is $54.15 (sweet spot $15–$100). The average incumbent carries 2,976 reviews — the moat a new listing must climb.