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Puma Backpack

Fail

The top 5 brands take 100% of clicks, so Puma Backpack is a Fail.

Flapen Score
34
34 / 100
Ranks 97 of 115 Fashion niches · −11 vs the category median of 45
Market size
$10K/yr66K searches / yr
90-day growth
+17.0%search demand this quarter
Competition
40%top-5 click share · 1 brands · 10 sellers

Flapen Score

Puma Backpack against its category

The dotted line is the Fashion average. Past it, Puma Backpack is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puma Backpack market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Puma Backpack 66K times last year and spent an estimated $10K. One brand takes every click. Demand peaks in Aug. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
0.2%
Market size, estimated
$10Ka year
Peak month
August12.1× the quietest month
Top search term
puma bag17K searches a year

02 · Price

A sale here is worth $68.62.

Listings sell for $68.62 on average, from $28.47 to $148.22. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $68.62 that is $0 to $7K a year per listing.

Average price
$68.62inside the $15 to $100 sweet spot
Price range
$28.47–$148.22
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
9.4%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #290 within Fashion. It carries 1,851 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#290in Fashion
Average rating
4.46 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
1,851per listing
Listings tracked
41

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Puma Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

1 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Puma Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 12.1×

Search terms

Top Puma Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puma bag17K/yr
  • puma backpack19K/yr
  • شنطة بوما16K/yr
  • شنط بوما15K/yr

Reviews and returns

What reviews say buyers love and hate about Puma Backpack

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “متانة”
9.4%of orders come back
“Durable and nice for my kids”
A buyer, on “متانة”29% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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FAQ

Common Puma Backpack questions

Answered from the same tracked data.