53
passport holder
Worth a lookShows a sweet-spot price point ($72.39 avg), but a small market ($80K/yr) keeps it on the watch list.
Avg price
Great$72.39avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,249.14avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Returns
Okay3.0%return rate — above 5% kills the launch gate
Price range
Okay$5.80–$273.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 63K searches
Signals High Price