passport holder
Worth a lookShows a sweet-spot price point ($72.39 avg), but a small market ($80K/yr) keeps it on the watch list.
Avg price
Great$72.39avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,249.14avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Returns
Okay3.0%return rate — above 5% kills the launch gate
Price range
Okay$5.80–$273.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 63K searches
According to Flapen's Amazon Saudi Arabia niche tracking, passport holder is a $80K/yr Amazon Saudi Arabia market (63K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
passport holder market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 61%
- Out of stock
- 6.9%
- Avg brand age
- 45 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
58
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
35%
Top 20: 71%
Open market
39%
- Spigen29%
- GraGra10%
- BOACAY9%
- HJQYQ6%
- Promate4%
- LEART4%
Demand
Weekly Amazon search volume, last 51 weeks — +20.8% search growth over the last 90 days.Top passport holder search terms
- passport holder27K/yr
- passport cover21K/yr
- passport wallet9K/yr
- passport bag6K/yr
Top passport holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spigen Life Passport Card Cover Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Navy Blue
Spigen$164.374.6★3,646 rev
Passport Holder Wallet Cover Case Passport Case with RFID Blocking PU Leather Travel Document Holder for Men&Women Travel Accessories (Green)
GraGra$15.704.3★155 rev
Spigen Life Passport Card Cover AirTag Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Black
Spigen$185.404.6★3,646 rev
BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Quartz Gray One Size Modern
BOACAY$64.954.6★6,953 rev
Spigen Life Passport Card Cover Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Black
Spigen$166.324.6★3,646 rev
Newest
by launch date
Promate Smart Leather Passport Holder with RFID Protection Apple Find My Global Tracker Wireless Charging 6-Month Battery Waterproof Anti-Loss Travel Wallet Organizer (Black)
Promate$128.627 rev
Air Tag Passport Holder Cute Passport Holder with Air tag Slot RFID Passport Wallet Cover for Women Family Leather Passport Protector Case Anti-Lost Travel Essentials (Green)
NALACAL$47.6312 rev
HJQYQ Passport Holder Wallet Cover Case Passport Case with RFID Blocking PU Leather Travel Document Holder for Men&Women Travel Accessories (dark blue)
HJQYQ$17.7617 rev
Passport Holder Wallet Cover Case Passport Case with RFID Blocking PU Leather Travel Document Holder for Men&Women Travel Accessories (Green)
HJQYQ$17.3817 rev
Spigen Life Passport Card Cover AirTag Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Black
Spigen$185.403,646 rev
Trending
90-day click momentum
BOACAY Travel Document Organizer with RFID Family Passport Holder Wallet for Women & Men Portable & Waterproof Case for Cards Boarding Pass Money
BOACAY$111.414.6★
homchen RFID Blocking Family Passport Wallet Holder Waterproof Travel Document Organizer Credit Card Clutch Bag for Men Women (Grey)
homchen$26.924.5★
Spigen Life Passport Card Cover Holder Passport Wallet Travel Documents Organizer Protector Passport Holder Travel Accessories with RFID Blocking Technology SIM Card Pin Included - Navy Blue
Spigen$164.374.6★
Sosimcoty Passport Holder Travel Wallet with Shoulder Strap- Family Passport Holder of 5 RFID Blocking Passport Wallet for Men Women (XL)
Sosimcoty$76.754.2★
Travel Document Organizer Family Passport Holder Premium Wallet for Women and Men Portable & Foldable Case for Cards Boarding Pass ID Money Tickets with Zipper & Excellent Materials Olive
BOACAY$60.734.6★
What buyers say about passport holder
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Looks smart and fits my passport perfectly”
“Product is good at this price unbelievabl”
“Nice usable”
“Good compact”
“Very sturdy and high quality”
“I like this small bag it equipe my needs even not knowing”
“Good and compact”
What buyers complain about
“Too small”
“Just one minor quality error”
Top return reasons
Common questions
- Is passport holder profitable to sell on Amazon Saudi Arabia?
- The niche generates $80K/yr across 59 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the passport holder niche?
- 29 brands and 58 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in passport holder?
- Top complaints mined from reviews: الحجم الكلي, الجودة الشاملة. The return rate is 3.0%.
- What does it cost to enter the passport holder niche?
- Listings span $5.80–$273.90; the average listing price is $72.39 (sweet spot $15–$100). The average incumbent carries 1,249 reviews — the moat a new listing must climb.