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halloween costume
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$109.95avg listing price — sweet spot $15–$100
Review moat
Good1,041.75avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$28.15–$299.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad$21K$21K/yr · 270K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale