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Halloween Costume

Fail

Buyers convert on only 0.1% of searches, so Halloween Costume is a Fail.

Flapen Score
32
32 / 100
Ranks 101 of 115 Fashion niches · −13 vs the category median of 45
Market size
$21K/yr270K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
62%top-5 click share · 12 brands · 27 sellers

Flapen Score

Halloween Costume against its category

The dotted line is the Fashion average. Past it, Halloween Costume is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Costume market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Halloween Costume 270K times last year and spent an estimated $21K. The top 5 brands take 84% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
0.1%
Market size, estimated
$21Ka year
Top search term
لبس تنكري25K searches a year

02 · Price

A sale here is worth $109.95.

Listings sell for $109.95 on average, from $28.15 to $299.76. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $109.95 that is $0 to $11K a year per listing.

Average price
$109.95above the $15 to $100 sweet spot
Price range
$28.15–$299.76
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
7.1%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #159 within Fashion. It carries 1,042 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
95%
Out of stock, average day
27.0%
Average rank
#159in Fashion
Average rating
4.07 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
1,042per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Halloween Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

27

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

14%

  • Accessorize Kingdom43%
  • Generic25%
  • COSUSKET9%
  • JIUYUE3%
  • TTSTW3%
  • NALACAL3%
  • Open — no brand owns it (6 brands, 14%)

Demand

Halloween Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 5.9× · 9 of 12 months tracked

Search terms

Top Halloween Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • لبس تنكري25K/yr
  • لبس تنكري للكبار26K/yr
  • costume32K/yr
  • زي تنكري15K/yr
  • زي تنكري للكبار12K/yr
  • ملابس تنكرية للكبار14K/yr
  • ملابس تنكرية9K/yr
  • halloween costume81K/yr
  • costumes for adults10K/yr
  • halloween costume women31K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Costume

We read the reviews and the return reasons for every product selling here.

7.1%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Halloween Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data