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the north face
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Review moat
Okay1,715.62avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Avg price
Okay$274.22avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 232K searches
Price range
Bad$26.71–$876.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price