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53

laptop

Worth a look

Shows a $25.1M/yr market, but pricing outside the sweet spot ($2287.63 avg) keeps it on the watch list.

Market size 100Growth 17Conversion 3Competition 81Returns 58Price range 0Avg price 0Brand share 28Review moat 98Quality gap 98

Market size

Incredible$25.1M

$25.1M/yr · 5.2M searches

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Review moat

Incredible46.14

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Returns

Good2.7%

return rate — above 5% kills the launch gate

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$2287.63

avg listing price — sweet spot $15–$100

Price range

Bad$139.82–$5963.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Saudi Arabia niche tracking, laptop is a $25.1M/yr Amazon Saudi Arabia market (5.2M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

laptop market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
$13.7M–$18.3M
units × avg price
Conversion rate
0.2%
Avg BSR
#148
Page quality
0%
Prime
91%
Sponsored
45%
Out of stock
30.3%
Avg brand age
36 months
Avg seller age
44 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

60

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

34%

Top 20: 68%

Open market

7%

  • HP40%
  • KAIGERR15%
  • Lenovo15%
  • ASUS12%
  • HUAWEI6%
  • Dell5%
  • Open — no brand owns it (6 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
175K125KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top laptop search terms

  • laptop1.5M/yr
  • لابتوب842K/yr
  • gaming642K/yr
  • gaming laptop475K/yr
  • لابتوب قيمنق336K/yr
  • لاب توب187K/yr
  • laptop gaming183K/yr
  • lenovo laptop141K/yr
  • hp laptop147K/yr
  • laptop i7106K/yr
All search terms

Top laptop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$753K6%$1.5M9%$2.3M12%$3.0M1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about laptop

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة40%

“Good Quality”

القيمة مقابل المال20%

“Excellent value for money”

المنتج المعلن عنه مقابل المنتج الفعلي5%

“As described”

عمر البطارية5%

“Battery life is solid”

حالة المنتج4%

“It looks almost new”

الوظيفة - بشكل عام3%

“This item can work”

دقة العرض3%

“good display”

المميزات-الإجمالية3%

“Features”

الشحن3%

“After then if you want to use it's good in charging”

قابلية النقل3%

“Excellent display and portability”

What buyers complain about

الوظيفة - بشكل عام11%

“it is not working properly”

الجودة الشاملة11%

“Bad quality”

القيمة مقابل المال9%

“Also, it isn't mentioned here. probably because no one would've bought this thing at this price”

الشحن7%

“bettry no charge”

الاتصال - بشكل عام7%

“no bluetooth drivers”

عناصر التحكم باللمس/الزر6%

“Touch not working”

متانة4%

“Very very bad laptop not for the long life”

لون4%

“color don't same this item”

التوافق - بشكل عام4%

“now I can't use my laptop its saying that the laptop has need to enroll”

المتحدث4%

“Bought it, had a different model number, and speakers weren't working even after installing all the drivers”

Top return reasons

الوظيفة - بشكل عام23%
المواد/الأجزاء المعيبة11%
المنتج المعلن عنه مقابل المنتج الفعلي9%
الشحن9%
عناصر التحكم باللمس/الزر4%
الجودة الشاملة4%
التدفئة4%
حالة المنتج4%
البرمجيات/التطبيق3%
التوافق - بشكل عام3%

Common questions

Is laptop profitable to sell on Amazon Saudi Arabia?
The niche generates $25.1M/yr across 64 tracked products. 33 of 40 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the laptop niche?
12 brands and 60 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in laptop?
Top complaints mined from reviews: الوظيفة - بشكل عام, الجودة الشاملة, القيمة مقابل المال. The return rate is 2.7%.
When does demand for laptop peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the laptop niche?
Listings span $139.82–$5963.00; the average listing price is $2287.63 (sweet spot $15–$100). The average incumbent carries 46 reviews — the moat a new listing must climb.