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Laptop

Maybe

Shoppers spend an estimated $25.1M a year here. But products sell for $2287.63 on average, outside the sweet spot, so Laptop is a Maybe.

Flapen Score
53
53 / 100
Top 9% of 284 Electronics niches · +11 vs the category median of 42
Market size
$25.1M/yr5.2M searches / yr
90-day growth
-15.6%search demand this quarter
Competition
34%top-5 click share · 12 brands · 60 sellers

Flapen Score

Laptop against its category

The dotted line is the Electronics average. Past it, Laptop is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laptop market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Laptop 5.2M times last year and spent an estimated $25.1M. The top 5 brands take 88% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.1M a year.

Searches, last 12 months
5.2M
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
0.2%
Market size, estimated
$25.1Ma year
Peak month
November1.4× the quietest month
Top search term
laptop1.5M searches a year

02 · Price

A sale here is worth $2287.63.

Listings sell for $2287.63 on average, from $139.82 to $5963.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $2287.63 that is $0 to $229K a year per listing.

Average price
$2287.63above the $15 to $100 sweet spot
Price range
$139.82–$5963.00
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$229K
Returns
2.7%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 30.3% of listings are out of stock. The average listing ranks #148 within Electronics. It carries 46 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
30.3%
Average rank
#148in Electronics
Average rating
3.72 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
46per listing
Listings tracked
64

04 · Newcomers

33 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 33 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
40
Successful launches
33Amazon's first-year sales bar
Average brand age
36 months

Products

Top Laptop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

60

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

34%

Top 20: 68%

Open market

7%

  • Brand 140%
  • Brand 215%
  • Brand 315%
  • Brand 412%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 7%)

Demand

Laptop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Laptop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laptop1.5M/yr
  • لابتوب842K/yr
  • gaming642K/yr
  • gaming laptop475K/yr
  • لابتوب قيمنق336K/yr
  • لاب توب187K/yr
  • laptop gaming183K/yr
  • lenovo laptop141K/yr
  • hp laptop147K/yr
  • laptop i7106K/yr

Reviews and returns

What reviews say buyers love and hate about Laptop

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “الجودة الشاملة”
11%of negative reviews mention “الوظيفة - بشكل عام”
2.7%of orders come back
“it is not working properly”
A buyer, on “الوظيفة - بشكل عام”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Laptop questions

Answered from the same tracked data.