35
amazon
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 3.8M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$317.35avg listing price — sweet spot $15–$100
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad$18.75–$1078.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad374,587.13avg incumbent reviews — the moat a new listing must climb
Signals High Price