- Flapen Score
- 47 / 100Top 24% of 284 Electronics niches · +5 vs the category median of 4247
- Market size
- $5.3M/yr4.5M searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 45%top-5 click share · 12 brands · 73 sellers
Flapen Score
Airpods against its category
The dotted line is the Electronics average. Past it, Airpods is stronger. Inside it, weaker.
Market
The Airpods market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Airpods 4.5M times last year and spent an estimated $5.3M. The top 5 brands take 94% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.3M a year.
- Searches, last 12 months
- 4.5M
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $5.3Ma year
- Peak month
- February1.5× the quietest month
- Top search term
- earbuds1.1M searches a year
02 · Price
A sale here is worth $165.58.
Listings sell for $165.58 on average, from $26.11 to $802.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $165.58 that is $124K to $166K a year per listing.
- Average price
- $165.58above the $15 to $100 sweet spot
- Price range
- $26.11–$802.55
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $124K–$166K
- Returns
- 3.3%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #14 within Electronics. It carries 14,908 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #14in Electronics
- Average rating
- 4.20 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 14,908per listing
- Listings tracked
- 35
04 · Newcomers
8 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Airpods products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging
- Price
- $802.55
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 10mo ago

Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone
- Price
- $383.57
- Rating
- 4.3/5
- Reviews
- 903
- Age
- 1y ago

HUAWEI FreeBuds SE 2 In-ear Earphones Bluetooth Wireless Earbuds 40-Hour Battery Life 3 Hours of Music Playback on a 10-Minute Charge Compact and Comfortable Black
- Price
- $64.42
- Rating
- 4.2/5
- Reviews
- 12,978
- Age
- 2y ago

HUAWEI FreeClip 2 Wireless Earphones Bluetooth Earbuds C-bridge Design Adaptive Open-ear Listening 38 Hours Battery Life iOS & Android Black 12-Month HuaweiCare+(Amazon Exclusive)
- Price
- $547.42
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 7mo ago

Anker Soundcore P20i Bluetooth Earphones 10mm Drivers with Big Bass True Wireless Earbuds Bluetooth 5.3 30H Playtime IPX5 2 Mics for AI Clear Calls 22 Preset EQs Customization via App
- Price
- $68.66
- Rating
- 4.2/5
- Reviews
- 106,101
- Age
- 3y ago
Trending
estimated 90-day click momentum
SPEARPC Wireless Bluetooth Earbuds with Charging Case Touch Control Built-in Microphone Stereo Sound compatible with iPhone and Android
- Price
- $26.11
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 4mo ago

Soundcore C50i by Anker Open-Ear Headphones Clip-On Earbuds Ultra-Comfort FlexiClip Design 12mm Drivers for Powerful Bass AI Clear Calls 28H Playtime Secure Fit Hi-Res IP55 Bluetooth 6.0
- Price
- $172.01
- Rating
- 4.4/5
- Reviews
- 1,779
- Age
- 11mo ago

HUAWEI FreeClip 2 Wireless Earphones Bluetooth Earbuds C-bridge Design Adaptive Open-ear Listening Crystal-clear Call 38 Hours Long Battery Life iOS & Android Blue Exclusive 12-Month Care+
- Price
- $548.03
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 7mo ago

HUAWEI FreeClip 2 Wireless Earphones Bluetooth Earbuds C-bridge Design Adaptive Open-ear Listening 38 Hours Battery Life iOS & Android Black 12-Month HuaweiCare+(Amazon Exclusive)
- Price
- $547.42
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 7mo ago

BERIBES Wireless Headphones Over Ear 65H Playtime and 6 EQ Music Modes Bluetooth Headphones with Microphone HiFi Stereo Foldable Lightweight Headset Deep Bass for Home Office Cellphone PC Ect.
- Price
- $68.43
- Rating
- 4.5/5
- Reviews
- 30,356
- Age
- 8mo ago
Newest
by launch date
SPEARPC Wireless Bluetooth Earbuds with Charging Case Touch Control Built-in Microphone Stereo Sound compatible with iPhone and Android
- Price
- $26.11
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 4mo ago

HUAWEI FreeClip 2 Wireless Earphones Bluetooth Earbuds C-bridge Design Adaptive Open-ear Listening 38 Hours Battery Life iOS & Android Black 12-Month HuaweiCare+(Amazon Exclusive)
- Price
- $547.42
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 7mo ago

HUAWEI FreeClip 2 Wireless Earphones Bluetooth Earbuds C-bridge Design Adaptive Open-ear Listening Crystal-clear Call 38 Hours Long Battery Life iOS & Android Blue Exclusive 12-Month Care+
- Price
- $548.03
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 7mo ago

UGREEN Dots Earbuds Wireless In Ear with 2-Mic AI Clear Call Earbuds Big Bass Headphones Wireless Bluetooth 6.0 HiFi Sound Lightweight IPX5 for Fitness 32H Playtime iOS&Android Fit for S26 Ultra
- Price
- $65.68
- Rating
- 4.4/5
- Reviews
- 395
- Age
- 7mo ago

BERIBES Wireless Headphones Over Ear 65H Playtime and 6 EQ Music Modes Bluetooth Headphones with Microphone HiFi Stereo Foldable Lightweight Headset Deep Bass for Home Office Cellphone PC Ect.
- Price
- $68.43
- Rating
- 4.5/5
- Reviews
- 30,356
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
73
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 88%
Open market
5%
- HUAWEI31%
- Apple27%
- soundcore26%
- UGREEN8%
- SPEARPC1%
- SoundPEATS1%
- Open — no brand owns it (6 brands, 5%)
Demand
Airpods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Airpods search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- earbuds1.1M/yr
- سماعات بلوتوث615K/yr
- airpods602K/yr
- سماعة بلوتوث350K/yr
- سماعة هواوي171K/yr
- bluetooth earphones192K/yr
- soundcore188K/yr
- airpods pro 3188K/yr
- huawei earbuds132K/yr
- soundcore earbuds92K/yr
Reviews and returns
What reviews say buyers love and hate about Airpods
We read the reviews and the return reasons for every product selling here.
“Sound quality is not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Airpods questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






