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Airpods

Fail

Buyers convert on only 0.7% of searches, so Airpods is a Fail.

Flapen Score
47
47 / 100
Top 24% of 284 Electronics niches · +5 vs the category median of 42
Market size
$5.3M/yr4.5M searches / yr
90-day growth
-13.9%search demand this quarter
Competition
45%top-5 click share · 12 brands · 73 sellers

Flapen Score

Airpods against its category

The dotted line is the Electronics average. Past it, Airpods is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airpods market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Airpods 4.5M times last year and spent an estimated $5.3M. The top 5 brands take 94% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.3M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
0.7%
Market size, estimated
$5.3Ma year
Peak month
February1.5× the quietest month
Top search term
earbuds1.1M searches a year

02 · Price

A sale here is worth $165.58.

Listings sell for $165.58 on average, from $26.11 to $802.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $165.58 that is $124K to $166K a year per listing.

Average price
$165.58above the $15 to $100 sweet spot
Price range
$26.11–$802.55
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$124K–$166K
Returns
3.3%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #14 within Electronics. It carries 14,908 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#14in Electronics
Average rating
4.20 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
14,908per listing
Listings tracked
35

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
36 months

Products

Top Airpods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

73

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

5%

  • Brand 131%
  • Brand 227%
  • Brand 326%
  • Brand 48%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (6 brands, 5%)

Demand

Airpods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Airpods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earbuds1.1M/yr
  • سماعات بلوتوث615K/yr
  • airpods602K/yr
  • سماعة بلوتوث350K/yr
  • سماعة هواوي171K/yr
  • bluetooth earphones192K/yr
  • soundcore188K/yr
  • airpods pro 3188K/yr
  • huawei earbuds132K/yr
  • soundcore earbuds92K/yr

Reviews and returns

What reviews say buyers love and hate about Airpods

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “الجودة الشاملة”
13%of negative reviews mention “جودة الصوت”
3.3%of orders come back
“Sound quality is not good”
A buyer, on “جودة الصوت”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Airpods questions

Answered from the same tracked data.