night light
Worth a lookShows a sweet-spot price point ($37.28 avg), but a small market ($84K/yr) keeps it on the watch list.
Avg price
Incredible$37.28avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$3.61–$84.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,066.58avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad$84K$84K/yr · 93K searches
According to Flapen's Amazon Saudi Arabia niche tracking, night light is a $84K/yr Amazon Saudi Arabia market (93K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
night light market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $56K–$75K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 80%
- Out of stock
- 6.7%
- Avg brand age
- 33 months
- Avg seller age
- 65 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
29 flat
Sellers
93
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
40%
Top 20: 82%
Open market
44%
- THAUSDAS12%
- Yakiter12%
- Ufanore9%
- Cozylady8%
- GoodTool8%
- Not Available8%
Demand
Weekly Amazon search volume, last 32 weeks — -2.6% search growth over the last 90 days.Top night light search terms
- night light33K/yr
- ليد اضاءه10K/yr
- مصباح ليلي12K/yr
- night lamp10K/yr
- لد اضاءة7K/yr
- انوار ليد5K/yr
- اضاءه ليد5K/yr
- لايت4K/yr
- لمبه سهاريه نوم5K/yr
Top night light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THAUSDAS GKCI Touch Lamp Portable Table Sensor Control Bedside Lamps with Quick USB Charging Port 5 Level Dimmable Warm White Light & 13 Color Changing RGB for Bedroom/Office/Hallways
THAUSDAS$26.984.4★12,329 rev
2 Pack Night Light Plug into Wall Yakiter Warm LED Night lights with Smart Dusk to Dawn Sensor Plug into Wall Nightlights Suitable for Bedroom Bathroom Hallway Kitchen Stairs Kids Adults
Yakiter$20.094.2★236 rev
Gluckluz 2M LED Strip Light TV Bias Backlight Kit for HDTV Desktop PC Fish Tank Decorations Waterproof RGB Monitor Lighting with Remote Control USB Powered multi color
Not Available$15.783.4★2,169 rev
Masroo LED Night Light Warm White Pack of 1
Masroo$12.944.1★1,055 rev
Night Light Plug in 2 Pack LED Night Lights with Dusk to Dawn Sensor 0-80LM Dimmable Warm White 3000K Modern Auto Sensor Night Lamp for Baby Room Bedroom Bathroom Hallway Stairs Nursery
Ufanore$57.344.3★339 rev
Newest
by launch date
Auxmir Night Light for Kids & Baby Dimmable Touch Lamp with 256 RGB Colors & 5 Brightness Levels Soft Ambient Light for Eye Comfort Rechargeable Bedside Lamp for Nursery & Bedroom Brown
Auxmir$42.743 rev
Cozylady LED neon Light WIFI 6M Smart RGB Outdoor Rope Lights Works with Alexa Google Assistant Music Sync DIY Design Waterproof Neon Strip lights for Bedroom Living Room Gaming1x6M)
Cozylady$65.0040 rev
GoodTool LED String Lights Decorative Ambient Indoor String Lights Suitable for Gardens Homes Parties Decorating And Crafts(Warm White)
GoodTool$13.086 rev
GoodTool LED Strip Light Kit Decorative Lighting 5M USB LED Light Strip with APP Control Smart Bluetooth RGB Light with Bluetooth and Infrared Remote Control for Home Decor
GoodTool$16.9818 rev
GoodTool 2 Pack Night Light Smart Light Sensor LED Night Light Warm White for Bedroom Hallway Bathroom Kitchen Stairs Automatic On/Off
GoodTool$16.2127 rev
Trending
90-day click momentum
smareal LED Strip Lights 16.4ft/5m RGB Color Changing With Remote Control for Bedroom Kitchen and Party
smareal$20.034.3★
Auxmir Night Light for Kids & Baby Dimmable Touch Lamp with 256 RGB Colors & 5 Brightness Levels Soft Ambient Light for Eye Comfort Rechargeable Bedside Lamp for Nursery & Bedroom Brown
Auxmir$42.745.0★
Cozylady 3M USB LED Bluetooth LED Neon Rope Lights Waterproof RGB Neon Strip Lights Music Sync Remote/APP Control Flexible LED Neon Lights for Bedroom Room IP67 Outdoor Indoor Decor
Cozylady$47.174.0★
Cozylady LED neon Light WIFI 6M Smart RGB Outdoor Rope Lights Works with Alexa Google Assistant Music Sync DIY Design Waterproof Neon Strip lights for Bedroom Living Room Gaming1x6M)
Cozylady$65.003.8★
GoodTool LED String Lights Decorative Ambient Indoor String Lights Suitable for Gardens Homes Parties Decorating And Crafts(Warm White)
GoodTool$13.085.0★
What buyers say about night light
What buyers praise and complain about, mined from review topics.What buyers love
“It is bright”
“Amazing Quality”
“Worth it”
“Easy to use”
“Installation was simple”
“Adjustable”
“The colors are vibrant”
“Works good”
“It works”
“Very light weight”
What buyers complain about
“Bad quality”
“Small size”
“it does not work”
“REMOTES AND RECIEVER DONT WORK”
“It doesn't stick”
“easily damage”
“2m and the usb wire is 1m and the color is not the same as the picture and the tape it comes with is horrible I rather spend more money on a better one”
“Dim lights, white noise sound quality 3.5/5”
“not that bright”
“switches colors by itself”
Top return reasons
Common questions
- Is night light profitable to sell on Amazon Saudi Arabia?
- The niche generates $84K/yr across 40 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the night light niche?
- 29 brands and 93 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in night light?
- Top complaints mined from reviews: الجودة الشاملة, الحجم الكلي, الوظيفة - بشكل عام. The return rate is 3.1%.
- What does it cost to enter the night light niche?
- Listings span $3.61–$84.78; the average listing price is $37.28 (sweet spot $15–$100). The average incumbent carries 1,067 reviews — the moat a new listing must climb.