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yardley
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$16.01avg listing price — sweet spot $15–$100
Price range
Good$6.78–$25.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,282.44avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.1%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 80K searches
Brand share
Bad100%top-5 brand share — brand-locked demand