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wella
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$58.77avg listing price — sweet spot $15–$100
Review moat
Good712.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.47–$167.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 21K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price