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vitamin e
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$39.55avg listing price — sweet spot $15–$100
Price range
Great$13.06–$75.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,233.7avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 93K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Signals Low Review Barrier