48
vanilla perfume
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Great$60.90avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$172K$172K/yr · 285K searches
Review moat
Okay3,084.28avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Bad$4.05–$363.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Price