38
salicylic acid face wash
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$38.02avg listing price — sweet spot $15–$100
Price range
Incredible$20.10–$53.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Review moat
Bad24,970.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 51K searches
Brand share
Bad97%top-5 brand share — brand-locked demand