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purple shampoo
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$48.06avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$18.62–$107.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,474.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 33K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf