40
puff
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great462.79avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.38–$51.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 96K searches
Signals Low Review Barrier