53
oud
Worth a lookShows beatable incumbent ratings (4.2★), but weak search conversion (0.6%) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$82.92avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 2.2M searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad10,851.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Price range
Bad$7.03–$538.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price