49
makeup
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.72avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$3.39–$149.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$200K$200K/yr · 1.4M searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad15,625.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale