42
lip liner
Skip itSoft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.17avg listing price — sweet spot $15–$100
Price range
Good$3.55–$37.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,842.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 450K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-33.2%90-day search growth — must beat 0% to launch