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hair treatment
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$34.31avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,136.76avg incumbent reviews — the moat a new listing must climb
Market size
Okay$213K$213K/yr · 453K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay$11.92–$260.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale