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hair oil
Skip itSoft demand (-6.5% this quarter) — this niche doesn't clear our bar today.
Price range
Great$3.17–$79.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.59avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$175K$175K/yr · 441K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,457.04avg incumbent reviews — the moat a new listing must climb