50
cooking & baking supplies
Worth a lookShows low returns (1.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good$14.72avg listing price — sweet spot $15–$100
Review moat
Good700.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Market size
Good$390K$390K/yr · 619K searches
Price range
Good$4.54–$26.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand