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body lotion
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$16.40avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$751K$751K/yr · 1.4M searches
Price range
Good$5.32–$33.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,515.28avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand