body lotion
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$16.40avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$751K$751K/yr · 1.4M searches
Price range
Good$5.32–$33.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,515.28avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, body lotion is a $751K/yr Amazon Saudi Arabia market (1.4M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
body lotion market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 64 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
89
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
28%
Top 20: 71%
Open market
2%
- NIVEA55%
- Vaseline33%
- RDL5%
- Beiersdorf3%
- Enchanteur2%
- Parachute1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.0×
Top body lotion search terms
- body lotion162K/yr
- lotion150K/yr
- nivea body lotion109K/yr
- نيفيا147K/yr
- vaseline body lotion121K/yr
- لوشن76K/yr
- nivea cream73K/yr
- nivea86K/yr
- كريم نيفيا61K/yr
- لوشن جسم70K/yr
Top body lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA Body Lotion for Dry to Very Dry Skin Rich Nourishing with 100% Pure Hyaluron 72H Intense Moisture 625ml
NIVEA$14.494.4★3,826 rev
Vaseline Body Lotion Essential UV Lightening With Vitamin B3 For Fair Even Toned Skin 400ML
Vaseline$10.524.5★2,272 rev
NIVEA Creme Moisturising Cream Universal All Pourpose Face Body Hands Tin 400ml
NIVEA$13.224.5★2,754 rev
NIVEA Body Lotion for Dry to Very Dry Skin Rich Nourishing with 100% Pure Hyaluron 72H Intense Moisture 3x400ml
NIVEA$24.924.4★3,826 rev
NIVEA Body Lotion for Dry Skin Cocoa Butter with 100% Pure Hyaluron 48H Deep Moisture 625ml
NIVEA$14.314.6★2,940 rev
Newest
by launch date
Vaseline Intensive Care Body Lotion for Dry to Very Dry Skin Nourishing Moisture 72hr Moisturising 3 x 400ml
Vaseline$31.94241 rev
Vaseline Essential Even Tone Body Lotion Smooth Radiance Gluta-Hya Serum Burst 10X More Powerful than Vitamin C Deeply Moisturising 200ml
Vaseline$14.762,094 rev
NIVEA Body Lotion Dry Skin Cocoa Butter Vitamin E 3x400ml
NIVEA$26.102,940 rev
NIVEA Moisturizing Cream Universal All Purpose Face Body Hands Tin 3x400ml
NIVEA$23.872,754 rev
NIVEA Body Lotion for Dry to Very Dry Skin Rich Nourishing with 100% Pure Hyaluron 72H Intense Moisture 3x400ml
NIVEA$24.923,826 rev
Trending
90-day click momentumVaseline Intensive Care Body Lotion for Dry to Very Dry Skin Nourishing Moisture 72hr Moisturising 3 x 400ml
Vaseline$31.944.5★
NIVEA Creme Moisturising Cream Universal All Pourpose Face Body Hands Tin 400ml
NIVEA$13.224.5★
NIVEA Soft Moisturising Cream A Moisturiser for Face Body and Hands with Vitamin E and Jojoba Oil Moisturises Deeply All-Purpose Jar 200ml
NIVEA$8.934.5★
NIVEA Body Lotion for Dry Skin Cocoa Butter with 100% Pure Hyaluron 48H Deep Moisture 625ml
NIVEA$14.314.6★
NIVEA Body Lotion for Dry to Very Dry Skin Rich Nourishing with 100% Pure Hyaluron 72H Intense Moisture 625ml
NIVEA$14.494.4★
What buyers say about body lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Nice smell”
“Very good price and product”
“Keeps it hydrate”
“Very good for dry skin”
“Meets expectations”
“make my skin so soft”
“comfort than the ones I use now”
“Texture”
“it would be much more convenient”
What buyers complain about
“The rdl lotio spilled”
“Better price range”
“Not recommended for very dry skin”
“Makes the skin dry”
“Smell”
“Not the best quality at all”
“this products not be new, old products,”
“I wouldnt call it a cooling sensation as much as it is a burning/tingling one”
“My feet skin is really cracked”
“bottle comes really dirty”
Top return reasons
Common questions
- Is body lotion profitable to sell on Amazon Saudi Arabia?
- The niche generates $751K/yr across 54 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the body lotion niche?
- 8 brands and 89 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in body lotion?
- Top complaints mined from reviews: مانع للتسرب, القيمة مقابل المال, مناسب للبشرة الجافة. The return rate is 1.9%.
- When does demand for body lotion peak?
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the body lotion niche?
- Listings span $5.32–$33.62; the average listing price is $16.40 (sweet spot $15–$100). The average incumbent carries 1,515 reviews — the moat a new listing must climb.