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Body Lotion

Maybe

The top 5 products take only 28% of clicks. But the top 5 brands take 97% of clicks, so Body Lotion is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 263 Beauty niches · +10 vs the category median of 47
Market size
$751K/yr1.4M searches / yr
90-day growth
+12.8%search demand this quarter
Competition
28%top-5 click share · 8 brands · 89 sellers

Flapen Score

Body Lotion against its category

The dotted line is the Beauty average. Past it, Body Lotion is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Lotion market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Body Lotion 1.4M times last year and spent an estimated $751K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $751K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
3.4%
Market size, estimated
$751Ka year
Peak month
November2.0× the quietest month
Top search term
body lotion162K searches a year

02 · Price

A sale here is worth $16.40.

Listings sell for $16.40 on average, from $5.32 to $33.62. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $16.40 that is $21K to $25K a year per listing.

Average price
$16.40inside the $15 to $100 sweet spot
Price range
$5.32–$33.62
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
$21K–$25K
Returns
1.9%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Beauty. It carries 1,515 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Beauty
Average rating
4.45 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
1,515per listing
Listings tracked
54

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

89

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

28%

Top 20: 71%

Open market

2%

  • Brand 155%
  • Brand 233%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body lotion162K/yr
  • lotion150K/yr
  • nivea body lotion109K/yr
  • نيفيا147K/yr
  • vaseline body lotion121K/yr
  • لوشن76K/yr
  • nivea cream73K/yr
  • nivea86K/yr
  • كريم نيفيا61K/yr
  • لوشن جسم70K/yr

Reviews and returns

What reviews say buyers love and hate about Body Lotion

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “الجودة الشاملة”
15%of negative reviews mention “مانع للتسرب”
1.9%of orders come back
“The rdl lotio spilled”
A buyer, on “مانع للتسرب”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Body Lotion questions

Answered from the same tracked data.