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bath & body products
Launch itA $1.3M/yr market growing +5.8% this quarter with returns at 1.0% — clears our launch bar.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 2.1M searches
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$15.60avg listing price — sweet spot $15–$100
Price range
Great$4.71–$45.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,165.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+5.8%90-day search growth — must beat 0% to launch