44
swaddle
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$126.77avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,622.07avg incumbent reviews — the moat a new listing must climb
Price range
Bad$37.21–$365.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$59K$59K/yr · 57K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price