25
5w40
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great349.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$162.71avg listing price — sweet spot $15–$100
Price range
Okay$20.88–$256.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 41K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price