53
sketchbook
Worth a lookShows a sweet-spot price point ($36.40 avg), but soft demand (-1.0% this quarter) keeps it on the watch list.
Avg price
Incredible$36.40avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$3.89–$124.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,876.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 147K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand