43
borax
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+51.7%90-day search growth — must beat 0% to launch
Avg price
Good$122.43avg listing price — sweet spot $15–$100
Review moat
Good1,430.92avg incumbent reviews — the moat a new listing must climb
Price range
Okay$45.73–$205.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 34K searches