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Borax

Fail

Shoppers spend an estimated $29K a year here, so Borax is a Fail.

Flapen Score
43
43 / 100
Ranks 38 of 45 Arts & Crafts niches · −9 vs the category median of 52
Market size
$29K/yr34K searches / yr
90-day growth
+51.7%search demand this quarter
Competition
76%top-5 click share · 8 brands · 22 sellers

Flapen Score

Borax against its category

The dotted line is the Arts & Crafts average. Past it, Borax is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Borax market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Borax 34K times last year and spent an estimated $29K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+51.7%
Conversion, latest week
0.7%
Market size, estimated
$29Ka year
Top search term
borax17K searches a year

02 · Price

A sale here is worth $122.43.

Listings sell for $122.43 on average, from $45.73 to $205.91. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $122.43 that is $0 to $12K a year per listing.

Average price
$122.43above the $15 to $100 sweet spot
Price range
$45.73–$205.91
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
0.6%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #191 within Arts & Crafts. It carries 1,431 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
25%
Out of stock, average day
13.2%
Average rank
#191in Arts & Crafts
Average rating
4.24 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
1,431per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Borax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

22

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • Brand 138%
  • Brand 222%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (2 brands, 4%)

Demand

Borax search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Prime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Borax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • borax17K/yr
  • بوراكس12K/yr
  • borax powder5K/yr

Reviews and returns

What reviews say buyers love and hate about Borax

We read the reviews and the return reasons for every product selling here.

0.6%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Borax questions

Answered from the same tracked data.