birthday decoration
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$34.87avg listing price — sweet spot $15–$100
Price range
Great$4.05–$76.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good652.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$145K$145K/yr · 285K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Saudi Arabia niche tracking, birthday decoration is a $145K/yr Amazon Saudi Arabia market (285K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
birthday decoration market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $105K–$139K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 80%
- Out of stock
- 9.6%
- Avg brand age
- 34 months
- Avg seller age
- 58 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
57 rising
Sellers
103
Top-5 brand share
40%
Top 20: 78%
Top-5 click share
16%
Top 20: 46%
Open market
55%
- NALACAL13%
- KASTWAVE10%
- ELECDON7%
- KatchOn5%
- Generic5%
- Goodern5%
Demand
Weekly Amazon search volume, last 46 weeks — -15.5% search growth over the last 90 days.Top birthday decoration search terms
- birthday decoration64K/yr
- party19K/yr
- birthday37K/yr
- happy birthday29K/yr
- عيد ميلاد28K/yr
- حفلات19K/yr
- زينة حفلات30K/yr
- party decoration29K/yr
- happy birthday banner15K/yr
- زينة عيد ميلاد15K/yr
Top birthday decoration products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rose Gold Birthday Crown and Sash Set for Women - Tiara Headband Princess Rhinestone Crown Party Girl Sweet Hair Accessories - Happy Birthday Gift
HOUWY$21.594.0★75 rev
TONIFUL Silver Happy Birthday Balloons Banner 16 Inch Mylar Foil Letters Sign Bunting Reusable for Girls Boys Kids & Adults Birthday Decorations Party Supplies
TONIFUL$24.464.3★9,993 rev
Goodern 2 Pack Glitter Fringe Rain Curtain 2M x 1M Photo Booth Backdrop Fringe Curtains Metallic Tinsel Foil Curtain Foil Curtains for Birthday Parties Wedding Graduations Party Decorations-Rose Gold
Goodern$34.244.8★9 rev
Colorful Happy Birthday Banner Rainbow Birthday Felt Garland Banner Colorful Pennant Flag Banners Rainbow Birthday Party Decorations Personalized Happy Birthday Sign for Birthday Party Decor
NALACAL$30.455.0★4 rev
Happy Birthday Banner & Decorations for Women Pink Balloon Party Set with Rose Gold Balloons Fringe Curtains Letter Balloons Backdrop Birthday Supplies for Girls
NALACAL$60.743.5★13 rev
Newest
by launch date
Tulle Bow Garland Pink Bowknot Banner with 12 Bows Party Decor for Birthday Wedding Engagement Ribbon Decoration for Anniversary Bridal Shower Bachelorette Festive Wall Hanging Decor
KASTWAVE$38.648 rev
GoodTool Girls Pink Birthday Headwear Birthday Accessory Set Adjustable Hair Accessory with Sparkle Design for Special Events and Celebrations
GoodTool$15.033 rev
Pastel Triangle Pennant Banner 12 Pcs Colorful Burlap Bunting Flags Garland for Birthday Party Classroom Carnival Decorations (13ft String 6 Colors)
ELECDON$33.888 rev
Bow Happy Birthday Banner 24pcs Glitter Bowknot Ceiling Decor with Swirls Coquette Pink Birthday Decorations for Girls & Women Party Baby Shower & Theme Parties
NALACAL$39.384 rev
36Pcs 70s Retro Disco Ball Decorations - Silver Disco Hanging Swirls & Streamers Ceiling Decor for Disco Fever Party & Birthday Perfect Retro Party Supplies & Favors
ELECDON$46.686 rev
Trending
90-day click momentum
Party Cannon 30cm
HABBAA$10.272.5★
Taozoey Confetti Cannon x4 Gold Metallic Wedding Birthday Party Occasion Luxurious & Romantic
Taozoey$33.884.3★
Bow Happy Birthday Banner 24pcs Glitter Bowknot Ceiling Decor with Swirls Coquette Pink Birthday Decorations for Girls & Women Party Baby Shower & Theme Parties
NALACAL$39.385.0★
Tulle Bow Garland Pink Bowknot Banner with 12 Bows Party Decor for Birthday Wedding Engagement Ribbon Decoration for Anniversary Bridal Shower Bachelorette Festive Wall Hanging Decor
KASTWAVE$38.645.0★
GoodTool Girls Pink Birthday Headwear Birthday Accessory Set Adjustable Hair Accessory with Sparkle Design for Special Events and Celebrations
GoodTool$15.035.0★
What buyers say about birthday decoration
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Cute colors”
“Nice and aesthetic”
“The banner is large in size”
“Worth buying”
What buyers complain about
“Poor quality”
“difficult to assemble”
“Small in size”
“it doesnt seem to work properly”
“the instructions are unclear”
“We tried using the remote control, but it doesnt seem to work properly”
Top return reasons
Common questions
- Is birthday decoration profitable to sell on Amazon Saudi Arabia?
- The niche generates $145K/yr across 123 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the birthday decoration niche?
- 57 brands and 103 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in birthday decoration?
- Top complaints mined from reviews: الجودة الشاملة, التجميع/التركيب, الحجم الكلي. The return rate is 1.7%.
- What does it cost to enter the birthday decoration niche?
- Listings span $4.05–$76.69; the average listing price is $34.87 (sweet spot $15–$100). The average incumbent carries 653 reviews — the moat a new listing must climb.