53
yard force
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible65.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Market size
Great¥1.7M¥1.7M/yr · 12K searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad¥19796.15avg listing price — sweet spot $15–$100
Price range
Bad¥5365.96–¥35973.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price