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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great130.86avg incumbent reviews — the moat a new listing must climb
Market size
Great¥1.6M¥1.6M/yr · 17K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Avg price
Bad¥480.35avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad¥266.80–¥626.04cheapest to priciest tracked listing — scored on the share inside $15–$100