57
uping
Worth a lookShows a $5.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible¥5.4M¥5.4M/yr · 191K searches
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great262.74avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Avg price
Bad¥2128.81avg listing price — sweet spot $15–$100
Price range
Bad¥732.55–¥9585.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price