58
mcpp
Launch itA $4.8M/yr market growing +49.9% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible¥4.8M¥4.8M/yr · 18K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great216.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Growth
Good+49.9%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Avg price
Bad¥3186.06avg listing price — sweet spot $15–$100
Price range
Bad¥638.24–¥13914.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price