56
m4 10mm
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible86.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good¥413K¥413K/yr · 10K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Avg price
Bad¥550.54avg listing price — sweet spot $15–$100
Price range
Bad¥299.80–¥1147.01cheapest to priciest tracked listing — scored on the share inside $15–$100